The evolution of the OG boss babe.

In my life, I have worn many identities, each serving to protect and guide me. Yet, they've also held me back.

Identities, you see, are just slivers of who we truly are—versions we feel comfortable showing to the world, at least for a time. We embrace them wholeheartedly, shouting from rooftops to affirm our presence.

I did just that. Making strides, I needed the world to witness. I was proving a point, and they caught on. It worked! Conversations buzzed with disbelief over my business's growth.

Imitators sought to learn from me; skeptics considered joining my team.

I soared, believing my hard work paid off. Emails and DMs poured in, praising my inspiration and seeking my secrets. Helping others navigate similar struggles was my goal, yet I felt uninspired.

Something was off. My message rang true—I wanted to inspire, to affirm that a life of passion is within reach—but my delivery felt contrived. Lost in the 'boss girl' persona, I neglected my humanity, my flaws, just like everyone else.

I never sought a pedestal, yet I behaved as though entitled to one. Integrity and authenticity matter most to me, yet showcasing only the polished aspects of my life distorted reality. I inadvertently crafted a persona unrecognizable to those who knew the real me—the girl who camps, snacks at gas stations, and occasionally messes up schedules. These things, I don't deny, but how we illuminate our lives shapes our brand.

It worked—until it didn't.

The wave could be ridden; it sells, after all—I run a business.

But integrity roots deep. Even if you try to persist, your body knows better. Anxiety, fear, insomnia—they creep in, reminding you of your truth.

I never aimed to be a face of a brand, unreachable or famous. I've taught this from the start, declining podcasts and interviews. I shunned that attention.

My aim? Providing luxury to those who save for it, inspiring women to reclaim their lives and passions.

Yet, blindsided, I found myself in the rat race, a slave to social media, selling an image.

My content shifted recently, realigning with my values—and you loved it.

Feedback poured in; some assumed I hired help. I simply shared my true self—the struggles, triumphs, and life's deeper moments, celebrating more than financial gains.

My business sold a lifestyle—designer bags, fancy cars, lavish dinners. I adore these things, but they don't define my happiness.

Five years ago, I owned none. They were new, shiny, fun—but they meant more. Freedom from paycheck to paycheck. Validation for tears, sweat, late nights—proof that against the odds, I achieved.

Few know this. They see the bling and define me. I could discard it all and still cherish life.

I'm accountable. I sought to prove hard work's payoff, to transform lives—financially, at least. I've taught this to over 600 women.

But life, for all its complexity, seeks one thing: freedom. Time to pursue our pleasures.

So, as I shed 'boss babe,' a title that served but now restrains, I step into a new chapter, liberated from narratives that no longer fit.

Returning to roots—connection, freedom, community, love, wholeness.

My rebrand brews for years, now ripe.

Welcome to my inclusive space—safe, seen, heard, respected, judgment-free.

Join me, the real me.

Introducing,

Formerly Brows by Ciara.

Evolving, shedding layers that stifle, creating space for authentic growth.

Lesson one: You decide each day's narrative. Tomorrow, choose anew. Your life, your legacy—make yourself proud.

Thank you for being here,

Love always,

~ C